Anchor Text Links for SEO

Link building is essential to Search Engine Optimization. There are two types of link building, anchor text links and cross linking. Here I want to focus on anchor text linking because it is the more basic of the two. Anchor text linking is linking one page of your website to another using embedded links. For example, if you review our webpage Innovative Ad Solutions LLC you will see that within our site content we have embedded links to drive users to other sections of our website. For example, if we mention our "free consultation" for an online marketing plan for small businesses we make it so users can click on "free consultation" and it will take them to that section of our website. Search engines love anchor linking because it creates more links to other pages on your site. You can optimize this even further by anchor linking your keywords. Going back to the above example, if we spoke about online marketing plans for small businesses on our homepage, we would create a link with the words "online marketing plans for small businesses" which when clicked on, would direct users to the section of our website where we discuss this topic. We get extra benefit because "online marketing plans for small businesses" includes our keywords. You can also take advantage of this when posting to other peoples blogs. Use your keywords, and embed links. However, you must be careful because if your post and content is nothing but a bunch of links nobody is going to want to read it. You need to find a happy median between using your anchor links and writing informative, useful content. For more information, check out our website, follow us on twitter @innovativeads1, or give us a call.