Press Releases for Small Biz

After reading the title of this blog post many small business owners may be hesitant to read on; thinking that press releases are only for big businesses. You may be asking yourself what your small business can possibly talk about in a press release. There was a time when I too had not thought of issuing press releases about Innovative Ad Solutions LLC, but the more I learn about them, the more excited I get.

Press releases are extremely beneficial to helping Search Engine Optimization and Online Marketing Plans for your Small Business. Before getting started with any of this, you need to find a press release topic that will be helpful to your online marketing plan. You can talk about new products your business is offering, about an event they are hosting or sponsoring, about a new location, or about how your small business is dealing with new industry trends. There is no limitation about what you can release, remember to be creative. The goal is to engage your audience.

A press release consists of three parts; title, summary, and body. The title should be descriptive, but short. Include your keywords in the title whenever possible. The summary must be very appealing. Again this should be brief, no more than two to three sentences. Most people won't waste their time reading the body if the summary isn't exciting. The last part is the body. This is where you provide the information you want to share about your business. If you want press releases to be helpful to your online marketing plan they can't just be about advertising your business. They need to offer exciting and interesting information. There are tools that can help you to write press releases. One that I found is www.press-release-writing.com. It offers tips and templates to help you get started. As far as issuing the press release, check out www.free-press-release.com or www.prweb.com. PRWeb charges for the release, but there are no restrictions as to what you can include in your copy. 

Remember, include your keywords and anchor text links in your press release! There are no restrictions to using your keywords, but as with any content writing, don't overdo it. The copy has to read well. Some of the free press release services do limit the ability to embed anchor links within the body. However, you can still include a few traditional links to your website. At the end of the body always include a few sentences that explain to the reader why they should contact or visit your business.

If you are having trouble getting started with press releases, contact us or comment on this article. Innovative Ad Solutions LLC loves talking about all forms of online marketing and press releases are a hot topic today. With the social media world being what it is, any small business owner's online marketing plan can benefit from their proper use!