Twitter as Part of Your Online Marketing Plan

Any business that is not using social media as part of their online marketing plan is missing out. Twitter is my personal favorite. Twitter is the best to engage and interact with your customers. Small business owners can post links to articles and news that are relevant to their industry. Using Twitter for this purpose will help your Search Engine Optimization. The personal interaction is when you engage in two way conversations with your customers. You can listen to their questions and comments and provide feedback. You are constantly linked with your customers. It is important to respond to the customers comments, questions, and concerns. While marketing your small business online and using Twitter you are bound to come across some negative comments. You are never going to be able to please everyone, but with Twitter you can react to the negative comments and find ways to fix what went wrong in the future. You want to show that you are open to suggestions and willing to work with the customer to provide them a better experience in the future. By doing this as part of your online marketing plan you are showing customers they have a voice. Customers are willing to give businesses a second chance if they are confident their issue will be resolved the next time around. You don't have to respond to every negative comment, but you should try to respond to as many as possible. Twitter is also a great way to direct customers to other platforms that your business engages in online. For example, embed links to your webpage and Facebook page. This plays into cross linking your webpage, as we discussed in previous posts. Marketing your business online can be a difficult task, one that many small business owners don't have the time or inclination to engage in. Small business owners should consider outsourcing their social media marketing plan. There are many companies out there that will provide social media management, Innovative Ad Solutions LLC being one of them. We service businesses in Putnam NY, Westchester NY, and Dutchess NY. Do your homework before contracting with anyone. Talk to a variety of businesses and then find out which is the best for your needs. Also, make sure that there is no conflict of interest. For example, Innovative Ad Solutions LLC will not provide services to two businesses in the same town that provide the same goods or services. Doing so would create a serious conflict of interest. This is definitely something you would want to ask social media managers that you are considering using. I encourage you to check out the About Us section of our website or contact us for a RISK FREE CONSULTATION. If we are not right for you, we will try and help answer your questions and point you in the right direction. A well used Twitter account is essential to your small business's online marketing plan. Create an account today, and remember to put a sign up in your establishment and embed the "Twitter" button on your webpage to encourage customers to follow you.