Ensure Your Website Can Be Found

SEO Marketing (Search Engine Optimization) is probably the most important part of an online marketing plan for small businesses. SEO marketing strategically uses keywords embedded on your website and within the content you offer on social media platforms to ensure that you are ranked highly on search engine results. It is important to choose the right keyword, which can be very difficult depending on your location and the industry you are in. If you pick keywords that are in high demand then you might have trouble competing against larger businesses and it will take a lot of time and effort to ensure your website is ranked highly. On the other hand, if your small business website uses keywords that aren't search a lot, the chances of people finding your page is also slim. To chose the correct keyword I always recommend using Google's Keyword Tool. It allows you to type in the keywords and then get data on how often they are searched overall and based on your location. You can then begin to zero in on the keyword that is best for you. You want it to be relevant to your industry, but with as little competition as possible. You also must ensure that Google can properly "crawl" your website. To do this first you must submit your sitemap to Google and other search engines. What makes this even more difficult is that search engines constantly change the algorithms they use to rank pages in the search results. Therefore a site that is ranked highly, may all of a sudden find themselves knocked off the top ranked sites for their keyword. This is why it is so important to have good online marketing consultants working with you. Obviously I think Innovative Ad Solutions is your best choice for SEO consulting, but you can also learn this on your own if you have the time and inclination. Feel free to post questions or contact me directly and I can give you tips.