There are so many forms of social media that businesses can use to reach their customers. The biggest problem for small businesses when developing an online marketing plan is determining which content to post to which account. If you replicate the content, then there is no point of customers following all your accounts. For example, if a small business has a website, twitter account, email newsletter, and facebook page; why would a customer waste their time following all four if they can get all of the information in their weekly newsletter. But if the small business owner has unique content on each account, customers have a need to follow each account and this helps the small business go viral.