Online Marketing Content is King, So Write Like a Fool!

Remember when we were all in grammar school and the kid in the class that had the smartest sounding book report always got the A? The kid would use long sentences and fancy words that nobody understood. We were all taught that was the correct way to write. Well I got news for you, we are in the real world now and the last thing a customer wants to read is a boring report. So throw the conceptual thinking out the window and make your content as simple as possible. The easier it is to read, the more people will want to read it.

Just to be clear, online marketing plans revolve around what you have to offer the user. It is what makes up your website, email marketing, press releases, blogs, comments, and social media posts. This shouldn't be a bunch of advertisements that nobody wants to read because they do nothing say how great your business is blahh blahhh blahhhh! Your content should be information, information the customer wants. Now part of your content should be promoting your business, but work it in as part of the information.

Let's talk about some tips to help write content that people want to read.



Write eciting online marketing content that is targeted to your defined customers

Be Concise

The first tip is to be concise. Longer is not better in the online marketing world. When people want information they want it as quick as possible. Be brief. Don't use three sentences when one will do just fine.

Use Proper Formatting
Make sure your content is easy on the eyes. Format the paragraphs properly. Don't write in wordy chunks. You can even use headings so that people can identify topics. Also make sure you use proper spelling and grammar. You want people to respect your online marketing plan and what you have to say.

Don't Use Sophisticated Industry Terms

Unless your online marketing content is aimed at only those that are industry experts, do not use industry terms nobody will understand. Remember that people reading your content are often trying to learn from you. Make it easy on them.

Use Pictures or Infographics

Infographics are pictures with words. You can use them to get your point across and make it exciting at the same time. People love learning visually, especially when it is an alternative to reading long posts. Also throw in a picture to online marketing as often as you can.

Please the Masses
Before you start writing online marketing content, put yourself in the shoes of the customer. What are they interested in? What information do they need? Don't just write about what you are interested in. If you aren't sure what the customer wants, ask them. Ask customers to fill out a short questionnaire or rank the topics they are most interested in.

Love What You Preach

People can tell if the writer is into a subject. Show that you are interested in what you do. I love online marketing and I try to always make sure my online marketing content shows that. If your writing shows you are excited, it will get the reader excited. They will be more likely to come back.

Writing content for your online marketing plan can be tricky. You need to keep it short and to the point, but with enough information to satisfy the customers need. You want to post often enough to always have fresh content, but not so often that the user can't keep up with it. Writing good content can take awhile to master, but next time you write be conscious of these tips. Remember, you don't have to be so serious! Have a little fun while you work.

If you need some help or have questions about online marketing Contact Innovative Ad Solutions LLC and we will be happy to help!